Note that this section is being actively populated, and so many links are pending.
Segmentation
The following are options for user targeting and/or personalisation that are available in the Optimize platform.
| Name | Description |
|---|---|
| Browser & Device | Related attributes include User Agent String, Browser Name, Operating System, Device Type Read more: Device Segmentation |
| Traffic Source | Related attributes include Referrer (URL, host, query string attribute), Current URL, Query String Attribute |
| Google Analytics UTM Params | Related attributes include Source, Medium, Term, Content and Campaign. |
| JS Condition | |
| Cookie Value | Segment by any first-party cookies on the page. |
| Meta Tags | Segment by any meta tags found on the page, by name and content. |
| IP Address | Plus lookups for Domain Controller Company, and an estimation of Home/Business |
| New vs. Returning | Read more: New or Returning Segmentation |
| Geolocation | Related attributes include Continent, Country Code, Country Name, City, Region, Area Code, Postal Code, Longitude, Latitude Read more: Geolocation Segmentation |
| Weather | Read more: Weather Segmentation |
| Third Party Uploaded Audiences | Consume audience lists from external systems, and use this information for targeting. |
| Optimize Data Layer | Pass any attributes into Optimize via. our Data Layer, and target them for Locations or Segments Read more: Data Layer Segmentation |
| Other Data Layers | Collect attributes from other data layers to use in our platform, e.g. Tealium, Bloomreach, GTM, etc. Read more: Bloomreach Data Layer Segmentation GTM Data Layer Segmentation |
| Behavioural Targeting | Capture browsing behaviour in real-time, and use this as the basis for entering an experience. This can include most actions on a page, including areas visited (e.g. Sale pages), categories browsed, favourite categories, price ranges interacted with, brands interest shown in, travel routes searched, etc. |