Segment by Geo Location

You can segment by the user's location in Webtrends Optimize, or use these values as part of your test code by accessing the values with JavaScript.

We use Cloudflare, one of the world's largest networks, as the engine for doing these lookups.

Note: We will need to enable this for you - we default to downloading as little data as possible and so don't add these values for customers unless required. Please email us at support@webtrends-optimize.com to get it enabled.

Available Values

The following values are available - here are the names and descriptions.

Attribute	Data Type	Description
_wm_TimeOffset	integer	Timezone Offset, in milliseconds
_wm_city	string	The user's city.
_wm_continentCode	string	Two-character continent code. E.g. EU
_wm_countryCode	string	Two-character country code. E.g. UK
_wm_countryName	string	Full Country Name as per ISO specification
_wm_dcCompanyName	string	Domain controller company name E.g. Vodafone UK
_wm_latitude	decimal as string	Latitude
_wm_longitude	decimal as string	Longitude
_wm_postalCode	string	First block of postal code E.g. NW1
_wm_regionName	string	Region Name. In the UK, this will be England, Scotland, etc. In the US, this will be the State.
_wm_timezone	string	Timezone name. E.g Europe/London

Accessing geolocation information with JavaScript

You can access this geolocation information as part of your test. You'll find the information in the Optimize Data Layer.

WT.optimizeModule.prototype.preinit.wtConfigObj.data.attribute_name

You could use this value to dynamically create an experience. For example changing the URL of a banner:

var region = WT.optimizeModule.prototype.preinit.wtConfigObj.data._wm_regionName;
var image;

if(region === "England") image = "banner_england.png";
else if(region === "Scotland") image = "banner_scotland.png";

document.getElementById('my-banner').src = image;